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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Pocket Square Boutonniers

Pocket Square Boutonniers

Are you selling pocket square boutonnieres?  A growing trend and these wearable flowers are larger, more elegant and bolder than traditional boutonnieres!  Leanne Kesler from Floral Design Institute shares the technique for creating these on-trend creations!  See the video!

Wed Luxe

WedLuxe Trend Report

The Fall Edition of the WedLuxe Trend Report is HERE!  Find endless décor inspiration from real wedding shots to styled shoots! Flowers and floral décor galore. See the report!

La Bella Sposa Video

La Bella Sposa

Florists’ Review releases La Bella Sposa video featuring wedding designs by Hitomi Gilliam and Susan Mcleary!  Inspiring video with more images coming in the November issue of Florists’ review.  Don’t miss this video!


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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