A lot has happened over 50 years in our industry, from the growth of South American farming to the establishment of supply chain distribution channels to advances in technology, including the development of new flowers and varieties. Continental Flowers has been along for that ride, and we are just getting started!

50 years ago in Miami, an idea sprouted behind the family’s flower shop as a new industry was born. The Fernandez family witnessed an early shipment of flowers from South America appear at their shop’s doorstep. They sensed this was the start of a transformation that could make flowers more accessible to the American consumer.

Embodying our “better blooms everyday” mantra first required becoming a grower– a step taken in 1985 when the company made its first investment to grow carnations in the savanna of Bogota. Over the years, proprietary production and joint ventures became essential to fulfilling our goal of serving the American flower industry. Today, we count on this strategy to provide our clients with nearly 60 categories of flowers coming from Colombia, Ecuador, Peru and Mexico, as well as a robust line-up of consumer bunches and mixed bouquets for both mass market and wholesale customers.

The best product Continental Flowers offers, is Continental Flowers itself. Having witnessed the industry transform several times over five decades, our strategy relies on a fundamental principal: Own the Solution.

Owning the solution starts from the ground up at both our farms and Miami facilities. Our data center, photo studio, and cooler storage design, we took decades of experience to design our facilities from the ground-up.

Utilizing our dedicated fleet, our team handles all inbound and outbound shipments. Our proprietary platform enables our team to have a full view of the operation and allows for end-to-end visibility in the supply chain.

In 2023 we exported the first rose stems from our expansion near our existing Bogota rose farms. We’ve invested 20 years of rose cultivation experience to bring to market appealing and consumer preferred varieties.

New mass market/retailer programs are bringing a hands-on, DIY experience to consumers. Blooms for Rooms, which allows customers to buy a large bouquet and then separate it into containers at home, and Petal Pairings, which offers buildable, coordinating bouquets and consumer bunches, are just two of the latest programs which look to attract a fresh audience.

Technology will continue to be a top priority in our development. We will look to extend our solutions into client’s businesses to create new efficiencies and offerings.

The next 50 years at Continental Flowers will keep one thing the same: the valued relationships we’ve established over the past 50 years, from our partner growers to our valued clients. And most importantly, our unique team united by our shared philosophy:

Better Blooms, Every Day

Video: Floral Florward Generation
Sponsor Spotlight

Celebrating 25 years in the floral industry, Choice Farms is well-established as a trusted floral importer and distributor, specializing in exceptional wedding and event florals.

Choice Farms offers over 250 rose varieties, including more than 60 garden roses and over 30 spray roses. Their selection ranges from timeless favorites like Vendela to the latest trends such as the X-pression family.

Approximately seven years ago, Choice Farms reinvented their company by introducing a glamorous and extensive high-end novelty line. This collection features Sweet Peas, Butterfly Ranunculus, Elegance and Success Ranunculus, Peonies, Anemones, Scabiosa, Larkspur, Delphinium, and many more. Choice Farms sources products globally to provide a diverse range.

Quality and reliability are essential elements of their portfolio, resulting in stunning, memorable floral arrangements every time. Their highly experienced team are experts on colors and varieties and work to ensure access to selections that will impress even the most discerning clientele.

To stay at the forefront of the floral industry, Choice Farms actively participates in industry associations such as WFFSA, SAF, and AFIF, as well as many other industry-related shows and events.  

To learn more about Choice Farms and their exceptional selection of products, visit www.choicefarms.com or follow them on social media @choicefarms

Our sales team is highly experienced, offering expert consultations on colors, varieties, and options. Their customer service is unmatched in the industry. 

To stay at the forefront of our industry, we actively participate in industry associations such as WFFSA, SAF and AFIF. as well as many other industry related shows and events.

To learn more about Choice Farms and our exceptional selection of products, visit www.choicefarms.com or follow us on social media at @choicefarms. 

Video: Palette Power Sponsor Spotlight #1 - Choice Farms

Color is King at Design Master. We study its intricacies, trends and psychology to offer extraordinary color sprays and accessory products for the many unique applications demanded by creative professionals and imaginative individuals for floral and decorative projects.

Our sprays have the Versatility Factor with surface applications and techniques. Color the most delicate of surfaces, such as silk and fresh flowers, fabric, ribbon, tulle, lace, paper, foam board and Styrofoam™ brand foam TO the sturdy hard surfaces such as wood, metal, masonry, terra cotta, ceramics and plaster... AND so many unique surfaces in-between! Not only can you change colors of so many different surfaces but also change the finished look with Super Simple Spray Techniques. Whether choosing to use straight-from-the-can color or layering veils of color, Design Master provides a plethora of possibilities to use our color. Our colors aren’t your wall or sofa colors but the Vibrant Color needed to accent your living. We feature colors that bring flowers, fashion and surroundings to life.Whether creating for everyday, bridal, home accessory, party décor or holiday celebration our color adds the POP andthe WOW. The brilliance of our color is a frequently praised attribute with customers.

Our products are the Quickest Color Around –Dries FASTest! And, that’s an attribute any busy artisan can appreciate. Explore this website to view all our products, learn tips and techniques, and be inspired. You’ll see why our color tools are Color Beyond Ordinary!

Design Master was established in 1961 by Mark Addison, who grew the business until selling it to The Pennock Company in 1990. In 2021, Design Master was acquired by Smithers-Oasis Company, the largest worldwide manufacturer and marketer of floral products. A Palette Chart featuring all our products on a double-sided, 8.5′′ x 11′′ page can be viewed here: 2023 Palette.

Video: Palette Power Sponsor Spotlight #2 - Design Master

The International Fresh Produce Association is the largest and most diverse international association serving the entire fresh produce and floral supply chain, and the only association to seamlessly integrate world-facing advocacy and industry-facing support. We exist to create a vibrant future for all, and to do so with your prosperity in mind. Become a member today!