Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Flowers Love People, People Love Flowers

Its time we all speak out! Each of us must tell our story, why we love flowers and how flowers love people! The message sent across the exhibit hall at the flower industry’s largest gathering, the International Floriculture Trade Fair (IFTF) was ‘Flowers are good for you!’. And they are, we all know it and science agrees. On the eve of the IFTF during the annual Floriforum the conclusion was easy, we all need to share our love of flowers and tell the story that flowers are good for you! See the Thursd.com article on IFTF and Floriforum.

Surprise the Gen Z Buyers

Attracting GenZ buyers requires new tactics and, as always, listening to the customer! Younger buyers want to discover their own brands and experiences. “Younger consumers want to be surprised, to feel they have found things that are fresh, unique, and that appeal to their peers.” Listen to these new buyers and they will lead you to what motivates them to buy! See the Forbes article, Retailers Seek Gen Z as Core Groups Age Out, Families Shrink.

Selling Flowers To Gen Z Requires Interactive and Immersive Marketing

The good news is that selling more flowers to Gen Z customers is fun! Gen Z appreciates spontaneous and exciting content, right in the plant and flower sweet spot. Leverage your messaging and fun factor to appeal to this tech-savvy group. Rio Roses shares innovative strategies for being more effective with the new Gen Z buyers, see the article.

Traditions Impacting Florals

New Wedding Traditions Impacting Florals

Brides have started ‘gifting’ their bridal bouquet as opposed to ‘tossing’ the bouquet. Cultural traditions are always being updated to reflect the personal identity and values of today’s couples. Today’s weddings need to fit the vision that today’s couples envision, and that may mean creating personalized rituals. Special Events explore how creating new traditions is making weddings more memorable for today’s couples. See the article.

Rio Trends

Rio Roses Shares Current Wedding Flower Trends

Keeping up with wedding flower trends never stops! Rio Roses shares six wedding trends and they are all about personal expression, sustainability and bold, creative designs. See the Produce News article and let’s continue to create meaningful wedding experiences with flowers front and center! Know the numbers to better serve your clients with Rio Roses update on 2024 wedding spending trends. See the article.

Weddings Becoming Brighter Than BeIge

Brides magazine shared 2024 wedding trends, ‘think more height, color and texture.” Expect more contrasting and brighter colors! And statement pieces seem to be on every bride’s wish list! Color is always the story but the story is bolder and so are the brides! See the Brides 2024 wedding flower forecast!

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Floral Color of the Year 2024

Sky Blue and Bright White symbolize life’s endless possibilities and a foundation in nature. The Thursd Floral Trend Color of the Year 2024 is actually two colors of the sky! These colors “are a reminder of the human’s spirit ability to rise above challenges and reach for the stars.