New Flowers

The breeders of new cut flower varieties have afforded consumers a continual stream of improved flowers, more colors, more disease resistance, better forms and longer life. Here we share information on new flower varieties available so that we may provide greater value to consumers.

Sahara Sensation is Versatile & Nostalgic

Dummen Orange’s unique, earthy and sandy-colored spray rose, Sahara Sensation, is now also available as a single-stemmed rose. After hearing from designers the need for more nude-toned focal flowers, Alexandra Farms went to work fine-tuning Sahara Sensation into a single-stemmed beauty! The exquisite hues of warm and light yellow with slight tinges of light, dusty blush pink allow Sahara Sensation to work with a wide range of popular palettes. See the Thursd.com article and explore how Sahara Sensation can work for your next masterpiece.

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Surprise the Gen Z Buyers

Attracting GenZ buyers requires new tactics and, as always, listening to the customer! Younger buyers want to discover their own brands and experiences. “Younger consumers want to be surprised, to feel they have found things that are fresh, unique, and that appeal to their peers.” Listen to these new buyers and they will lead you to what motivates them to buy! See the Forbes article, Retailers Seek Gen Z as Core Groups Age Out, Families Shrink.

Plan Your Marketing

Flower Trends Forecast highlights consumer lifestyle trends to help the industry sell more flowers. To attract more consumers, we need to know what they want and how they want it! It requires that we become more passionate about our marketing! An annual marketing calendar forces us to think through how we can be more valuable and sell more flowers. Florists’ Review has a great article to help you plan your annual marketing calendar.

Appleblossom

Potomac Appleblossom Snapdragon Fresh Cut Flower of the Year

Each year the members of Association of Specialty Cut Flower Growers select their cut flowers of the year! A cut flower, foliage, bulb flower and woody cut flowers are selected each year. Potomac Appleblossom Snapdragon features ribbon-candy spikes adorned with sugar pink and white blossoms, these delicate hues create a lovely contrast against the glossy dark green foliage. See the winners!

Viva Magenta Inspired Wedding

David Austin Wedding Roses shares a beautiful pink wedding reception to celebrate ‘Viva Magenta’ named the Pantone Color of the Year for 2023. Creating a timeless and sophisticated wedding at The Ivy Rose Barn in Virginia was never easier with beautiful David Austin garden roses, See the pictorial and the inspiration video!

New Colombian Cut Flower Provides Region With New Opportunity

The Inirida flower, sold in the U.S. as Stella, is changing lives in the region of Eastern Colombia where it is grown. With incredible shelf life and broad appeal due to its unique form and color, this Stella is absolutely stellar! This little-known wild flower is changing lives in the small area of the Colombian-Venezuelan border home to Colombia’s Sikuani Indegenous people. Stella flowers are imported through Gardens America and available through many IFD Distributors. See the Thursd.com story on Inirida!