Attracting GenZ buyers requires new tactics and, as always, listening to the customer! Younger buyers want to discover their own brands and experiences. “Younger consumers want to be surprised, to feel they have found things that are fresh, unique, and that appeal to their peers.” Listen to these new buyers and they will lead you to what motivates them to buy! See the Forbes article, Retailers Seek Gen Z as Core Groups Age Out, Families Shrink.
Flower Trends Forecast highlights consumer lifestyle trends to help the industry sell more flowers. To attract more consumers, we need to know what they want and how they want it! It requires that we become more passionate about our marketing! An annual marketing calendar forces us to think through how we can be more valuable and sell more flowers. Florists’ Review has a great article to help you plan your annual marketing calendar.
Each year the members of Association of Specialty Cut Flower Growers select their cut flowers of the year! A cut flower, foliage, bulb flower and woody cut flowers are selected each year. Potomac Appleblossom Snapdragon features ribbon-candy spikes adorned with sugar pink and white blossoms, these delicate hues create a lovely contrast against the glossy dark green foliage. See the winners!
David Austin Wedding Roses shares a beautiful pink wedding reception to celebrate ‘Viva Magenta’ named the Pantone Color of the Year for 2023. Creating a timeless and sophisticated wedding at The Ivy Rose Barn in Virginia was never easier with beautiful David Austin garden roses, See the pictorial and the inspiration video!
The Inirida flower, sold in the U.S. as Stella, is changing lives in the region of Eastern Colombia where it is grown. With incredible shelf life and broad appeal due to its unique form and color, this Stella is absolutely stellar! This little-known wild flower is changing lives in the small area of the Colombian-Venezuelan border home to Colombia’s Sikuani Indegenous people. Stella flowers are imported through Gardens America and available through many IFD Distributors. See the Thursd.com story on Inirida!
Autumn inspires consumers and now you can add Rio Cappuccino, Rio Frappuccino, Rio Cold Brew, Rio Hot Chocolate and Rio Latte Macchiato to you fall offering! Fall creates a cozy ambiance and consumers love to warm up to their favorites. Contact your IFD Distributor and discover the world of Rio Fall Tinted Roses.. See the collection. See the Rio Tinted Roses are produced.
‘Amistad’ stole the show with its ‘elegant and classic’ appeal! A light pink double Oriental lily presented by Sun Valley Floral Farms captured the prestigious honor of Best in Show at SAF’s Outstanding Varieties Competition held at the SAF Convention this month. ‘Amistad’ is a statement maker with its large stunning double soft pink petals borne on long strong stems! See the list of SAF winners!