Retailers Hold the Keys to Floral Industry Sustainability Story

SAF’s Floral Management has released their annual Sustainability Spotlight and retailers play the key role in marketing the sustainability efforts of the whole industry, not just their own!  The flower industry has taken important steps to become more eco-friendly and there are benefits in sharing the efforts with consumers.  Educate yourself and then educate your customers!  A great place to start is to become a member of the Society of American Florist (SAF) and take in the Sustainability Spotlight as you make plans to share, not only your efforts, but the successes of the flower industry in being more earth friendly!  Need ideas on how to up your own sustainability efforts, see Flower Trends Forecast EcoFloral Renaissance for ideas to activate!