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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Wedding Bouquet Trends Explained


 Wedding Bouquet Shapes Explained

Yes the bridal bouquet is all about the colors the bride has her heart set on!  But brides generally have a wedding bouquet shape in mind!  Establishing what shape they imagine is a critical step in making her wedding day just how she imagined!  David Austin Wedding Roses shares a great summary of wedding bouquet shapes to help know exactly what the bride envisions!  See the article.

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Consumers Twist Wedding Trends


Consumers Twist Wedding Trends

 Using more plants and sustainable floral arrangements are in the Thursd.com wedding trend report. Wedding floral selections of today’s couples are elevating a diversity of styles and options reflecting new aspirations and priorities. Be prepared for new ideas from brides and take the time to understand their priorities.  No matter the new twist, flowers will be there to make the romantic impact!  See the Thursd.com article of top wedding trends for 2023

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Flowers, Self-empowerment


Flowers, Self-empowerment Song Touts the Power of Flowers

As Heather Lewis, Strategy Director at 180 Amsterdam explained: “That Flower Feeling has always believed that flowers are a powerful and simple act of self-care. One with benefits backed by science. So, when we heard Miley singing the same tune, we knew we had to thank her properly.”  That Flower Feeling has launched a campaign to personally thank Miley Cyrus for celebrating flowers. “I can love me better, baby….I can buy myself flowers.” sings Miley in this self-empowerment song touting the power of flowers!  See the billboards and messages to Miley from That Flower Feeling.

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Capturing Customers


Capturing Customers Means Engaging Customers

Holidays naturally created opportunities for flowers to enrich the lives of our customers.  Your flower story and how flowers inspire you are at the heart of the benefits your customers receive from buying, giving and enjoying flowers!  Rio Roses shared six marketing activities to promote Easter and all six strategies can be adapted to other holidays and flower purchasing occasions.  Engage your customers, tell your story and share the power of flowers!  See the Rio Rose Easter marketing tips!


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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