🌟 Petals with Purpose Trend Summary 🌟

In an era where 71% of consumers prefer brands aligned with social causes, the #PetalsWithPurpose trend highlights the growing importance of corporate social responsibility in the floral industry. 🌿✨ This trend, supported by incredible sponsors like Sustainabloom and FloraLife, brings together two impactful microtrends:

• FloraComm-Unity: 🌸 Emphasizes local collaboration and community involvement, inspiring florists to partner with local growers, artisans, and events to strengthen their local impact.
• Charity Blooms: 💖 Encourages cause marketing through meaningful partnerships with charities, enabling florists to contribute to impactful causes like breast cancer awareness, mental health, veterans, and sustainability.

Thank you to our sponsors:

🌿 Sustainabloom: Leading the industry toward a sustainable future through providing free comprehensive resources and guides. Visit Sustainabloom.org to sign up for their newsletter and consider donating to support their research.

🌱 FloraLife: 🌍 Committed to social and environmental responsibility by reducing their carbon footprint, promoting water stewardship, and providing sustainable packaging solutions. Visit FloraLife.com to learn more about their sustainability initiatives and how they are creating a positive impact in the floral industry.

Let's embrace this trend and create positive change in the floral industry together. 🌿✨

#FloralSustainability #PetalsWithPurpose #CharityBlooms #FloraCommUnity #SustainableFloristry #FloralImpact #FloralResponsibility

@FlowerTrendsForecast @intlfreshproduceassn @american_floral_endowment @floralife_official