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Video: Floral Florward Generation
Petal Play Micro Trend - Inspire

🌸 Top 3 Ways to Activate #GenZPetalPlay 🌸


1️⃣ Create a 'Build Your Own Bouquet' In-Store Experience: Set up an in-store space where Gen Z customers can create their own bouquets, choosing flowers by color, type, and style. Offer guidance on flower meanings for a personalized touch.

2️⃣ Personalized Subscription Service: Offer a customizable floral subscription service where customers can choose seasonal flowers, color schemes, and special occasions. Make it easy to update preferences monthly.

3️⃣ Interactive Workshops and Social Media Campaigns: Host DIY workshops in-store or online, and encourage participants to share their creations on social media for a chance to win rewards or be featured.

🌷✨ Embrace these strategies to cater to Gen Z’s love for customization and personal expression! #FlowerTrendsForecast #PersonalizedFlorals #GenZPetalPlay #CustomCreations #ExpressYourself

@flowertrendsforecast @intlfreshproduceassn @continentalflowers @oasisfloralproductsnamerica

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