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Gen Z - Rio Roses


Selling Flowers To Gen Z Requires Interactive and Immersive Marketing

The good news is that selling more flowers to Gen Z customers is fun!  Gen Z appreciates spontaneous and exciting content, right in the plant and flower sweet spot.  Leverage your messaging and fun factor to appeal to this tech-savvy group.  Rio Roses shares innovative strategies for being more effective with the new Gen Z buyers, see the article.


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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