Surprise the Gen Z Buyers

Attracting GenZ buyers requires new tactics and, as always, listening to the customer!  Younger buyers want to discover their own brands and experiences.  “Younger consumers want to be surprised, to feel they have found things that are fresh, unique, and that appeal to their peers.”  Listen to these new buyers and they will lead you to what motivates them to buy!  See the Forbes article, Retailers Seek Gen Z as Core Groups Age Out, Families Shrink.