This month’s issue of LivRio, the E-magazine of Rio Roses, discusses all thing ecommerce for marketing flowers via the internet. From Facebook to top trends driving ecommerce the issue covers an array of topics to help you hone your online sales strategy. See the current LivRio issue or all the issues of LivRio
Here’s to renewed health and the benefits of living with flowers! Breck’s Bulbs looked at Google Trends and using the USDA’s Census of Horticultural Specialties, they determined the best-selling flowers in the U.S.. See the most in-demand flowers in every state! View the Breck's report!
The Floral Marketing Research and the Produce marketing Association co-funded research to help uncover which attributes of a floral design are truly most important to consumers. Eye appeal has long been know to motivate buyers but what is that catches their eye and fuels action? Research at Texas A&M University’s Human Behavior lab provides insigh! See the produce news summary or read the full report.
Consumers are shopping differently and now is the time to rethink, seemingly everything! Katie Dubow, from the Garden Center Group, shares important ways consumers have changed how they shop and what they value! These changes present new opportunities. Most consumers are forced to stay closer to home and value different experiences now, especially those that provide wellness, health and connection to community. See the trend summary at Garden Center Magazine!
Hitomi and Colin Gilliam hosted Trend Summit 2020 in March and the summary is now available! Core consumer values include health, wellness and mindfulness and sustainability, all values strengthened by the pandemic. The top trend in wedding flowers is described as ‘Romanticism’! The summary includes lists of top trending flowers, greens, supplies and accessories. See the full report and visit the Thursd.com article