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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Backyard Weddings Create New Opportunity

Backyard Weddings Create New Opportunity

Although not new, backyard weddings opportunities have greatly expanded!  Venues are booked and venue pricing is up and for many couples it just makes sense to have a backyard wedding.  Many wedding florists are providing turn key solutions for the couples thrown into a backyard wedding.  Junebug Weddings shared The Ultimate Guide to Planning a Backyard Wedding, is there a reason you shouldn’t be providing this solution!

 

 

 

 

 

 

Will Wedding Décor Be More Relaxed?

Will Wedding Décor Be More Relaxed?

Wedding events may become more intimate with smaller guests list.  But couples will still want the day to be special.  Less guests may mean smaller venues freeing up budgets for special touches.  Décor may be less over the top but expect more curated specialty items that create a feelings of intimacy and closeness.  This relaxed New York garden wedding reminds us nothing is better than an intimate but simple and stylish affair.  See the Junebug pictorial!

 

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A New Leaf Goes Melon

A New Leaf Goes Melon

Wedding colors are evolving as we watch to see how brides-to-be react to our new normal.  This stylized shoot presented by Style Me Pretty and prepared by Amorology features a melon hued color theme with pops of tangerine and blush.  The melon hue is accented with contrasts from green, sunset yellow and even teal.  Expect brides to work more favored accent colors into new palettes!  See the Style Me Pretty pictorial!

 

 

 

 

Don’t Under Estimate the Power of Flowers

Don’t Under Estimate the Power of Flowers

Oasis Floral Products reminds us of the power of flowers and the great opportunity we all have to use flowers to help people pull through these times in warm and loving ways.

“When we’re all together, on the other side of this, the handshakes will be firmer, the hugs longer and warmer. The bouquets will be bigger and brighter. The card messages will be more personal, more emotional.”  Be inspired, read the Oasis Idea Blog!

 

 

 


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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