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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Hitomi and Plants

Hitomi Explores Designs with Plants

If you not selling more plants, explore!  More designs are incorporating plants and consumers love it!  Hitomi Gilliam explores incorporating cuttings and plants in this edition of Hitomi Gilliam’s Creative Edge in Florist Review!  See the post and expand your plant offerings and use!

 

 

Color, Custom Looks to Rule at Events

Color, Custom Looks to Rule at Events

Prominent rental company leaders share event rental trends and provide plenty of insight into changing consumer preferences!  Bolder colors, individualized elements and demand for more ‘sustainability’-conscientious décor.  Expect an endless mix of table sizes, shapes and heights providing the opportunity for more variety in flowers!  See the article from Special events.

 

 

What Drives Consumers

What Drives Consumers

The Produce Marketing Association and the American Floral Endowment funded research to better understand what floral design elements drive consumer purchasing behavior.  No surprise, color is a big factor.  There is a reason we here at Flower Trends Forecast spend so much effort tracking color trends.  See the summary of the eye-tracking survey.

 

 


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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