Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Am I Blue, Impact of Color of the Year

Meghan Ely at OFD Consulting explores the Pantone Color of the Year 2020 and how to use this information to boost sales! The article explains ways to embrace the Pantone Color of the Year and how to make Classic Blue your own (even when many clients have made their color palette decisions and the Pantone selection never really affects them). See the article in this Special Events Décor feature!

Breathtaking Garden Wedding Is on Trend

Dalia Girdvainiene at Floral Symphony created these inspiring wedding designs. Picturesque and elevated, in muted pink and lavender hues, and right from the black tie + barefoot palette! Roses, clematis, and tender vines combined in romantic, feminine stylings! Style Me Pretty shares this pictorial and it seems every inch is adorned in floral, from the arbor to the cascading bouquet, to the harp!

Classic Blue Pantone Color of the Year 2020

Pantone Color Institute has announced that its 2020 Color of the Year is PANTONE 19-4052 Classic Blue, a deep blue! A comforting and relatable color that works as a great accent to the black tie + barefoot color palette!

Lots of blue flowers to marry to the color of the year! See our partners post on Classic Blue and view the Time video on Classic Blue, Pantone Color of the Year 2020!

Butter Yellow, Coral, Beige; the New Pastels

Even the dress has floral applique! Flower to the People created the lush blooms for this Colorado wedding. The soft color palette features roses and buttery ranunculus and follows the emerging a new leaf color palette! A romantic wedding immersed in nature complete with a mountain sunset! See the Style Me Pretty pictorial!

Floral Dresses in Blush Pink, Purple & Blue

Brides are avoiding monochrome bridesmaid dresses going to mixed colors or floral prints. This California couple goes black tie+ vintage silver turn the Saddlerock Ranch into a spring bohemian gala! Muted colored flowers and dresses set against the gray-green Malibu landscape. See the pictorial at Junebug Weddings!