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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Color Marketing Group 2020

Four Key Color Trends for 2020

The Color Marketing Group released their 2020+ Key Colors World Color Forecast!  Seed of Life (warm neutral beige), Feel Real (clay-like pink), Electrum (greenish-gold) and Ver-de Verdad (grayed deep green)  lead the way!  See the report!

Rock my Wedding Rachel and Chris

Nature: Where Inherent Beauty Abounds

Brides love the natural look we describe in the Forest Walk style.  Grounded in nature where inherent beauty abounds.  In this pictorial from RockMyWedding the statement bridal bouquet has darker tones broken up by white hydrangea accented with  foliage and pine cones!  See the RockMyWedding pictorial!


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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