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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Weddings and Flowers

Weddings and Flowers

 

A shout out to the ancient Greeks, Romans and Egyptians who started the tradition of carrying fragrant herbs and spices to ward off bad luck during weddings.  Brides magazine shares the history of bridal flowers in Everything You Need to Know About the Bridal Bouquet.  The Victorian age gave us the bridal bouquet as we know it today that celebrates the romantic sentiments of heartfelt love.  Brides shares The 10 Most Popular Flowers for Weddings of all time.  Is there really any better way to express love, we don’t think so!

 

SMP Best of 2021

Fashion Week Reveals Colors

 

Dor Doux, fashion designers Cynthia and Najla Burt 2022 at New York Fashion Week reveals colors of very-peri, goldenrod and cobalt blue and jungle green amid a backdrop of flowers that included roses, clematis and eryngium.  Flowers ability to emote positive emotions sets this runway for one of Fashion Week’s most beautiful and boldest show!  See the Marginpar article.

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SMP Best of 2021

Flowers, Truly Are, Self Care Made Easy

 

Flowers promote physical and emotional well-being, brighten our homes, express our feelings, impact our relationships and creates a sense of sanctuary in our minds. With that in mind, CalFlowers has launched That Flower Feeling and the first of its promotional campaigns; Flowers. Self Care Made Easy, to promote Americans enjoying more flowers in their lives! Learn how you can become part of the #ThatFlowerFeeling and promote flowers to your audience. See the Flower Trends Forecast article.

 

SMP Best of 2021

SMP Best of 2021

 

From the most creative escort displays to the best kiss moment, the Style Me Pretty judges share their nominees for the Best Of Awards for weddings from 2021!  The entries are stunning and inspirational, beauty abounds, both brides and flowers!  If there is a single elements that shines through- it is flowers! See the nominees!


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Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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