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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

ShutterstockCalmingCoral

Colors of Serenity

 

The Shutterstock colors trends reveal color trends for digital marketing using big data and lots of number crunching AI. The trends show shades of greens dominating click-through rates. Velvet Violet captures a bold mention in another wise wave of calming colors.  See the Shutterstock 2022 color trends.

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Restorative Greens for 2022

Restorative Greens for 2022

 

Shades of green are dominating color trend predictions for 2022!  Flower.Style shared the many color-forward companies selecting a green to trend for emerging colors in 2022.  Major paint companies, Sherwin-Williams, Behr and Benjamin Moore all selected varying shades of neutral greens to lead the way.  A reflection of our need for regrowth and resiliency, greens are rich, uplifting and full of wellness. 

See the Flower Style Article

 

Colors Beyond Covid

Colors Beyond Covid

 

The Color Marketing Group has released four colors predicted to trend in 2023.  Strength, revival, change and simplification are all represented in what the CMG experts see as key colors in 2023.

From living in sync with mother earth to finding joy in everyday lives, the color forecast reflects societal change in a post pandemic era.

See the 2023 CMG key colors. 

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Bright and Breezy Trends

Fresh and Bright, Leads Trends

 

Seems we are all looking for ways to reshape our world following the pandemic!  We are trying to adapt to the unpredictability and fickleness in our daily lives!  The Flower Council of Holland has translated these tendencies into four styles that influencing horticulture trends for 2022.  See the FCH Horticulture Trends 2022

 

Bright and Breezy Trends

Bright and Breezy Trends

 

The Flower Council of Holland UK has released a trend collection for spring/Summer 2022 and the look is about connection and celebration.  The trend will be for lots of color in a relaxed styling reflecting people’s need for a worry-free feeling.  See the post!

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Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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