2024: A year of trendsetting blooms 🌷✨

2025: We’re about to take it up a notch!

Watch until the end for a sneak peek at what’s just around the corner 🌿👀 #FlowerTrendsForecast

A huge thank you to all of our 2024 sponsors! @floralife_official #sustainabloom @choicefarms @dmcolor @continentalflowers @oasisfloralproductsnamerica and our title sponsor @intlfreshproduceassn

Macro Trend Summary

Clearly, the influence of Gen Z is rising across all industries, so let's reflect on the key insights we've gained from #FloralForwardGeneration. 🌺✨ This trend showcased Gen Z's commitment to sustainability, authenticity, and personalized experiences. 🎥💻 Our microtrends, #GenZPetalPlay and #GenZPetalPulse, emphasized the importance of offering unique experiences and creating captivating digital content. By embracing #FloralForwardGeneration, we can now harness these insights to build brands that Gen Z will love and trust. 💪💖 #FlowerTrendsForecast #GenZStyle #FloralTrends #FloralMarketing #TrendForecasting @flowertrendsforecast @intlfreshproduceassn @continentalflowers @oasisfloralproductsnamerica

Continental Flowers

🌟 A heartfelt thank you to our sponsor, Continental Flowers! 🌟 Continental Flowers perfectly embodies the #FloralForwardGeneration trends with their eco-conscious floral solutions and strong brand presence that resonates with Gen Z. 🌿💚 Their dedication to responsible farming practices, like rainwater collection and organic waste recycling, aligns with Gen Z’s values of environmental stewardship. By combining sustainability with effective branding and digital engagement, Continental Flowers empowers florists to connect with next-gen consumers who prioritize authenticity and purpose. #FlowerTrendsForecast #SustainableFloristry #FloralForwardGeneration #GenZStyle #FloralTrends @flowertrendsforecast @intlfreshproduceassn @continentalflowers @oasisfloralproductsnamerica

Smithers Oasis

🌟 A big shoutout to our sponsor, Smithers-Oasis! 🌟 Smithers-Oasis is perfectly aligned with the #FloralForwardGeneration trend by embracing sustainability, digital engagement, and storytelling. 🌿✨ Their commitment to eco-friendly floral products supports Gen Z’s demand for sustainability, while their innovative tools empower florists to create personalized, meaningful arrangements. 🌸💻 With Smithers-Oasis, florists can connect with the next generation of floral consumers, making every bouquet a unique story of personal style and sustainable choices. #FlowerTrendsForecast #SustainableFloristry #DigitalEngagement #FloralForwardGeneration #GenZStyle #FloralTrends @flowertrendsforecast @intlfreshproduceassn @continentalflowers @oasisfloralproductsnamerica