Microtrend
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Humans have been using flowers and plants since the beginning of time to cure ailments and provide relief. The Mother Nature's Medicine Micro Trend explores the consumer's interest in flowers extending beyond traditional floral arrangements. Consumers are using blooms and nature's bounty in their health and beauty rituals, in beverages, as well as in 'grounding' therapy to relieve stress and anxiety. They are turning towards flowers that directly provide health benefits like lavender for reducing stress and anxiety, chamomile flowers to reduce inflammation and chrysanthemums for their high levels of antioxidants. The palette for this trend takes on more muted tones, including lavenders and soft peaches that provide a soothing color scheme. |