Flower Trends Forecast

Happiness By Design - Blooming Endorphins

In several studies over the past decade, most notably those conducted by Rutgers University and University of North Florida, it was scientifically proven that flowers have immediate and long-term positive effects on both men and women (Rutgers) and reduce stress (North FL).

Given these findings, it’s no wonder consumers continue to turn to flowers to brighten their day. Blooming Endorphins is all about finding joy in the colorful petal palette of a seasonal bouquet or the receiving of an artfully designed arrangement. And through workshops consumers can turbo-charge those endorphins when they create their own bouquets and arrangements with the help of a skilled and patient designer! Happiness, joy and a feeling of accomplishment – Blooming Endorphins indeed!

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Happiness By Design

It is widely known that in the aftermath of the pandemic the consumers’ perception of self-care shifted from luxury to necessity. And while buzzwords like self-care and mindfulness have remained in the spotlight for some time, this trend has not yet hit its plateau. It’s been scientifically proven that daily interactions with nature and more specifically flowers improve overall mood and well-being.

The promotion of flowers as a salve for the current day human struggles of stress, depression and anxiety serves as a central call to action. And with more consumers working from home, the home has become and will continue to be a “healing hub” and a haven in which bringing Mother Nature inside can have a multitude of restorative benefits. Through the magic of flowers, as an industry we can help create and sustain Happiness by Design.

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Inspire! Activate!

How will we Inspire You?	How can you Activate?

How will we inspire you? We will provide inspiration that extends beyond color palettes and specific flower varieties. The Flower Trends Forecast will provide visual assets that show real life consumer application of the trend through captivating photography and attention-grabbing video content.	How can you learn how to activate the trend within your business? The Flower Trends Forecast goes beyond identifying what the consumer wants and provides specific actionable ideas to help businesses in the floriculture industry maintain and increase consumer demand.