Do we understand what consumers think about flowers! CalFLowers funded new research looking at the emotional and functional drivers behind purchasing flowers! Guess what? Flowers are ‘Exciting’, ‘Romantic’, ‘Calming’ and ‘Classic’. Don’t be shy using these purchasing drivers! CalFLowers will be sharing soon their targets for two new campaigns “Flowers Always Good” and “Flower Time”. See more about the CalFLowers research!
The wedding colors inspired by the bride’s watercolor! Oasis Idea shares this beautiful real-life artful wedding. You’ll be inspired by the gorgeous cake runner, floral mural and colorful floral décor! Jeanna Furst, AIFD shares the mechanics of how it all comes together. See the Oasis Idea blog for more!
Well yes brides want flowers on the tables but they really want their décor to include handing or draping flowers! Here is some design inspiration from Danziger using gypsophila to create hanging and draping florals! See the blog!
Flowers are integral to many societies, but none more than in areas with long histories of producing flowers. The 2019 Medellin Flower Parade celebrated the Colombian region’s rich flower history at Feria de las Flores, each year since 1957. Learn more about Feria de las Flores and the beautiful images of decorated silletas (chair-like) used to carry flowers and other household item to market and back home. See the article and images!
Pink Book is a leading South African online wedding directory, here they share wedding trend insights from the top South African wedding planners. See the video!
The Accent Décor Product Development Team shared their favorites from the Accent Décor Fall/Winter 2019 collection. See what the team selected as the favorites, from vases to baskets to framed art! See the Accent Décor blog!
Rocky My Wedding shared this trend forward wedding featuring a stunning peach, white and green bridal bouquet, complete with Chinese kumquats! Wait to you see the hanging floral garlands, see the pictorial and be inspired!