Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Trends Magical and Whimsical Vibes

You will love the wedding designs from Vero Designs in this Junebug Weddings pictorial! This romantic, ‘secret garden wedding’ is ethereal and whimsical! Grayed pastels dominate with caramel, lavender and blush pink roses creating a fairytale inspired wedding. See the Junebug Weddings Blog!

Trends Evolve and Blend

Trend blending leads to new micro trends that can develop into trends that have you buying new products and offering new design styles. Bill Schaffer AIFD, AAF, PFCI and Kristine Kratt, AIFD, PFCI explore trend blending in this Super Floral article The Blend Trend!

Trends Blog: Seed Your Future…..Germinates

Seed Your Future is a movement to promote horticulture and inspire people to pursue careers working with flowers and plants. What can you do to grow the next generation that has green thumbs? Learn more in this recent Greenhouse Product News article and visit Seed Your Future!

Meet Helen Miller

Flower Trends Forecast 2020 Designer Helen Miller shares some thoughts on the next generation of flower buyers and reveals the source of her early inspiration in this month’s LivRio. Find the article in the November issue of LivRio.

A Modern Medium of Flowers

Jen Lagerdrost Cavender of Nectar + Bloom offers a spirited, fine art floral offering. Jen’s designs are a remarkable and inspiring experience using the medium of flowers. Her current Instagram posts, and much of her wedding and event portfolio, embrace the design attributes, that make the a new leaf trend style so appealing to consumers. See the Nectar + Bloom Instagram, Nectar + Bloom Weddings Portfolio

Décor Trend - Living With Nature

Luisa Rodrigues and the crew at TrendBook have released a new video sharing their insights into Interior Design Trends 2021- and it is good for flowers and plants! ‘Natural Elements’ is identified as a décor trend for 2021 and is based on bringing nature into our homes! Using natural materials, plants and flowers remind us of life outside of our home and create a mix with nature within our homes. See the TrendBook video!

Luxe Textures of Velvet

Smooth and shiny velvets make comeback for 2020 bridesmaid dresses and make wonderful backdrops for a posh + polished bridesmaid bouquet! From golden yellows to burgundies to mauves, brides will be selecting from new colors in 2020. Wedding blogger, Alex Baca-Rodriguez from Belle The Magazine shares bridesmaid dress colors for 2020! See the article.