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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Dried Flowers

Dried Flowers Connect Us to Nature

Let the outside in!  The current dried flower trend is an eloquent and easy way for floral décor to connect us to the natural world we crave and live in. The New York Times explores the current trend with this article shared at Thursd.com.

Emerald Design

blush + burgundy = posh + polished

Emerald Design shares a version of the blush + burgundy color palette for weddings!  Many brides are drawn to this romantic and elegant palette.  Whitney Muncy at Emerald Design talks creative ways to create wedding floral in this trending palette.  See the article!

Oasis Floral

20 Countries, 100 International Designers, 15,000 Attendees and 140,000 Flowers

Fleuamour is a four-day flower festival in Belgium. The festival includes everything from fashion shows to hands-on workshops.  A six-member US design team participated and was lead by Holly Heider Chapple. The team included Susie Kostick, AIFD, CF, PFCI, Katie Noonan AIFD, Helen Miller AIFD, Susan McLeary, and Francoise Weeks. Susie Kostick, shares her experience participating as a designer at this year’s event in this Oasis Idea Blog!

Immersed in Nature

Immersed in Nature

The trend described in a new leaf comes to life in this RockMyWedding pictorial!  Dried flowers, earthy tones and boho stylings blend to create a natural yet romantic feel!  See the pictorial!

Ivory Tribe

Pure Relaxed Romance

Poppy Culture created the florals for this romantic elopement!  Shared by Ivory Tribe and inspired by nature and a love of being outdoors!  It really is ‘a new look’ theme on romantic overload.  See the Ivory Tribe pictorial!


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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