Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Pure Peony

Kestrel Park is located in the Santa Ynez Valley, close to the California town of Santa Ynez. A gorgeous venue for a wedding and the perfect backdrop for a pure peony wedding. Although there are a few gorgeous roses, it is the peony, serving as shining flower! This Style Me Pretty pictorial shows how flowers work the magic of creating the emotion of the moment while providing brilliant expressions of personality and aspirations. Oh the power of peonies and roses to create memories that last forever. Flowers by Hogue & Co., see the Style Me Pretty pictorial and the full gallery of pure peony wedding!

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Together We Heal

Giving Tuesday Now is a group effort to unite and heal communities in this time. Now.GivingTuesday.org shares How To Give Back During a Global Pandemic. Giving flowers as part of Giving Tuesday has been organized by the American Floral Endowment. Share this image or use one of AFE’s images! Learn more, give flowers on GivingTuesdayNow!

Pandemic To Impact Flower Trends

ELISABETTA RIZZATO at Italian Bark shares how she sees the impact of the current pandemic on home interior trends-including more greenery and gardening! How do you see the pandemic impacting flower trends? See the Italian Bark article! Share your thoughts at the Flower Trends Forecast Facebook page.

A New Leaf for Our New World

Weddings on holds but not dreams. Nature and health are coveted and celebrated in this stylized shoot featuring white and blush flowers with a rich, blue serving as background and neutral. The Californian designer, Tyler Speier, creates a lush, romantic arch flowing with greenery and roses. Oh how flowers and candles transform spaces. See the Style Me Pretty pictorial and visit the Tyler Speier Events Portfolio.

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Burst of Color in Design World

The Color Marketing Group’s April Color Alert shared “Smoothy” and ‘Pokemon Yellow’ as trending colors for April. Two colors only separated by a bit of black value, they are represent healthy, glowing and active. A bright note for what’s good for the body! See the CMG April Color Alert or learn more about “Smoothy” and ‘Pokemon Yellow’ at CMG.

See the CMC April Color Alert

Flowers Help Us Stress Less

Today’s COVID19 pandemic creates more havoc in an already stress filled world. Just the time for us to remember that flowers enhance our well-being. There is scientific proof living with flowers reduces stress. Take the time to enjoy the flowers we work with and remind all those around us of the beautiful power of flowers to be a bright spot in our world today. Share the SAF About Flowers video on the impact of flowers on stress! Visit the SAF StressLess Online Resource Center.

Communities in Action

With so much anxiety and uncertainly due to COVID-19, florists, wedding planners, caterers, along with many others, are experiencing struggling circumstances. Junebug Weddings shared ways that we can support our local communities and help relieve some of the burden within our communities. And although Junebug’s ideas support small businesses in the wedding industry, we are sure you can apply them to your own community in your own creative ways! See the Junebug Wedding Blog!