Millennials are the biggest potential customer group for flowers! Aligning your floral offering and marketing to be millennial-friendly will help attract this important customer group! Rio Roses shares marketing and design trends for the millennial flower customers! Important design themes include ‘back to nature’, new neutrals’, bright and bold’ and ‘feminine touches’. See the article!
Consumers have changed and we all must be prepared to change what we offer them! As part of Chrysanthemum Week in Colombia, where flower breeders share their new chrysanthemum cut flower varieties, the Produce Marketing Association (PMA) hosted a webinar to talk about the changing consumer! PMA Director of Floral, Becky Roberts, shared four emerging consumer changes that impact how consumers shop for flowers. See the FloralDaily article and be prepared to evolve to meet the changing needs!
Every bride still want her wedding day to be hers and to be special! Although the number of guests is less, micro wedding brides still want their wedding to be exciting and romantic, and nothing creates beauty and positive emotions like flowers! Know the ends and outs of the micro weddings and be prepared to keep wedding as exciting and amorous as ever. Read the Junebug guide to micro weddings!
Romance is timeless and this styled shoot from photographer Manda Weaver with flowers by Bloom Floral Co. reminds us that romance always prevails to create love and happiness. This fresh color palette of old gold, dark cerise, desert coral, and white creates a modern, yet timeless, romantic feel. New combinations of colors expressing old world values of beauty and romance continue to inspire us!. See the Style Me Pretty pictorial and be awed!
This month’s issue of LivRio, the E-magazine of Rio Roses, discusses all thing ecommerce for marketing flowers via the internet. From Facebook to top trends driving ecommerce the issue covers an array of topics to help you hone your online sales strategy. See the current LivRio issue or all the issues of LivRio
Here’s to renewed health and the benefits of living with flowers! Breck’s Bulbs looked at Google Trends and using the USDA’s Census of Horticultural Specialties, they determined the best-selling flowers in the U.S.. See the most in-demand flowers in every state! View the Breck's report!
The Floral Marketing Research and the Produce marketing Association co-funded research to help uncover which attributes of a floral design are truly most important to consumers. Eye appeal has long been know to motivate buyers but what is that catches their eye and fuels action? Research at Texas A&M University’s Human Behavior lab provides insigh! See the produce news summary or read the full report.