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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

COVID Impacting Consumers

COVID Impacting Consumers

Consumers are shopping differently and now is the time to rethink, seemingly everything! Katie Dubow, from the Garden Center Group, shares important ways consumers have changed how they shop and what they value! These changes present new opportunities.  Most consumers are forced to stay closer to home and value different experiences now, especially those that provide wellness, health and connection to community.  See the trend summary at Garden Center Magazine!

 

 

 

Trend Sumit 2020 Summary

Trend Summit 2020 Summary

Hitomi and Colin Gilliam hosted Trend Summit 2020 in March and the summary is now available!  Core consumer values include health, wellness and mindfulness and sustainability, all values strengthened by the pandemic. The top trend in wedding flowers is described as ‘Romanticism’!  The summary includes lists of top trending flowers, greens, supplies and accessories.   See the full report and visit the Thursd.com article

 

 

 

 

 

Color Palettes That Dream Paradise

Color Palettes That Dream Paradise

There is something aspiring in the settings created by tropical islands.  It may be hard to pull off a destination wedding right now but creating your own tropical paradise can de done almost anywhere.  Junebug Weddings shared gorgeous, island-inspired, wedding palettes to inspire us! The right color combinations and the right accessories abd you can create your own island experience.  See the Junebug blog!

 

 

 

 

 

 

Weddings Go Virtual but the Flowers are Real

Weddings Go Virtual but the Flowers are Real

HereComesTheGuide.com shared a series of articles to help couples plan their wedding during these challenged times.  We are lucky to live in a digital age, we can share out most exciting life events, even if virtual.  This article provides great insight to planning or marrying virtually; from venue tours, to consultations, virtual weddings and virtual after parties.  Are you ready to go virtual?  Read the HereComesTheGuide article.

 

 

 

 

 

 


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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