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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Dusty Tones Get Bright Accent

Dusty Tones Get Bright Accent

Style Me Pretty called this the ‘Ultimate Soring 2021 Wedding Color Palette’.  The dusty smokey tones are still the big trend, in this Jana Brown Design Company styled shoot, dusty lavender and mauvy pink lead.  The antique yellows that have trended are replaced with a hotter pink accent in the linens to provide a refreshing palette. See the Style Me Pretty pictorial

 

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Flowers Have a Pandemic Story

Flowers Have a Pandemic Story

Not that we don’t know that flowers make us happy because we do, but the overwhelming response of consumers during the pandemic to flowers and plants is simply amazing and welcome. In Europe 1 in 5 consumers bought flowers and plants online for the first time!  Consumers world wide are seeing that flowers and plants are important when working from home! Flowers have a story that resonates for these times.  See the Flower Council of Holland consumer research article!

 

 

 

 

 

Caring = Sustainability

Caring = Sustainability

Sustainability is really about caring, caring for the earth, caring for what your customers’ see as important.  Sustainability is one of the life-style trends impacting how consumers make decisions about how and what they consume.  Smithers Oasis shares ideas for offering more sustainable floral products for Valentines in this pictorial.  Remember to not only walk the walk, but talk the talk, and let your customers know how you are taking steps to be more eco-friendly- it will pay dividends.  See the Oasis Floral Products blog article!

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Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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