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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Flower Trends 2021

Pandemic Pushes Wedding Trends

 

Style me Pretty reports that the silver lining of the pandemic as related to wedding trends is “there isn’t a formula that couples have to show allegiance to anymore”. That’s right, free to do your wedding your way. Gone are the social norms and peer pressure to follow the norms. Although there does seem to be just one dominant color theme for wedding flowers – maybe we are about to see that change? See the Style Me Pretty trend article.

 

 

 

 

 

 

2021 Colors of Strength and Hope

2021 Colors of Strength and Hope

 

Pantones has announced their Color of the Year 2021 and it is colors; plural!   PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating!  “A marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting.”  We can all use a cheerful yellow! See the Pantone Selections!

 

 

 

 

Trends Help You Plan

Trends Help You Plan

 

Planning your product offering means seeing your business through the eyes of your customers. Here’s a video from Floriology where Sharon McGukin, AIFD not only walks you through Christmas holiday trends but also provides a good roadmap for categorizing trends and allowing you to plan, buy and sell for a holiday. See the holiday trends and start planning your next holiday product offering! See the video

 

 

 

 

‘Elegance & Timeless’ Still Trends

‘Elegance & Timeless’ Still Trends

 

Although we are still seeing plenty of brides move toward earthy and antique floral styling and color palettes there is plenty of room for more posh, rich plum tones.  Albeit more subdued than in the past the deep purple, burgundies and plums lend themselves to a  elegant, romantic and timeless appeal.  In this inspirational shoot from Honour and Blessing with florals by Italy’s Rattiflora, Style Me Pretty shares that elegance and timeless are always beautiful.  See the Pictorial.

 

 

 

 


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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