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Flower Trends in the News

Trends are the evolution of consumer preferences. Those preferences are driven by individuals’ personal needs and aspirations. Flower trends impact all aspects of a floral purchasing experience. Here we share information advancing the evolution of the trends so that we may be more responsive to the ever-changing desires of consumers.

Perfect On-trend Camp Themed Wedding

Perfect On-trend Camp Themed Wedding

 

The Big Fake Wedding captures current flower wedding trends in this wonderful inspiration pictorial.  It’s natural (garden style with touches of dried flowers), it’s antique color palette (moody outdoor colors accented by the lighter colors you’d expect to see at sunset) and it’s rich in flowers (beige and toffee roses, dahlias, cosmos with assorted foliages and dried flowers).  See the Junebug Weddings pictorial and be inspired!

 

More Pictures

 

 

2021 Weddings - Year of Intentionality

2021 Weddings - Year of Intentionality

 

The Knot Editors compile a list of wedding trends they forecast for the year ahead and 2021 trends have plenty of new twists! Coronavirus has changed the world but weddings are not stopping. Different? Yes! Changed? Yes! Cherished? Always! Be ready for what couples are thinking for their wedding day 2021, see TheKnot Trends for 2021 weddings!

 

 

A Blue for a ‘Zoom’ View

A Blue for a ‘Zoom’ View

 

A dark blue color trend is emerging, stabilizing, comforting, friendly. “Mono Tasking may have an appealing, familiar blue origin, but this deep version is emerging in products that stand well on their own, exuding a special sense of purpose and clout.+ The current Color Marketing Alert shares this intense and focused blue moving beyond traditional navy and midnight blue. See the CMG Alert

 

 

Talking Sustainability

Talking Sustainability

 

If your clients are not asking about the sustainability of your products, you may be missing the clues.  Sustainable weddings and events are trending.  While some clients make it the priority and require vendors to have sustainable practices, others just note and score their vendors, including sustainability in their own quiet ways.  Tell your story and provide options that increase sustainability of your florals and services.  Read the Junebug Weddings recent article on how brides are making their wedding more sustainable.

 

 


Flower Trends Forecast: A Publication of International Floral Distributors, Inc. (IFD)
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